Product Development - Casa Nira

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PROJECT

DATE

January - Recent

Consulting Objectives

CASA NIRA is an exclusive villa development in Uluwatu, comprising three distinct units: The Haven (1BR), The Essence (2BR), and The Sanctuary (3BR). Each villa is designed to blend modern luxury with natural materials, offering seamless indoor-outdoor living spaces and panoramic views. The project aims to position Casa Nira as a premier destination for discerning travelers and investors seeking high-end accommodations in Bali.

Focus Area

Market Positioning: Identify target demographics and tailor offerings to meet the expectations of luxury travelers.
Regulatory Compliance: Ensure adherence to local zoning laws and obtain necessary permits for construction in the designated tourism area (Pink Zone).
Design Optimization: Advise on architectural elements that enhance aesthetic appeal while maintaining functionality and sustainability.
Investment Strategy: Develop a financial model that projects ROI based on market trends and occupancy rates

Outcome

Through comprehensive market analysis and strategic planning, the consulting engagement provided Casa Lucea with actionable insights to navigate the complexities of Bali's real estate landscape. The collaboration resulted in a well-positioned luxury villa offering that aligns with market demand and regulatory requirements, setting the foundation for successful project execution and long-term profitability.

Through extensive legal planning and strategic market positioning, CASA NIRA were able to sold 12 out of 20 plot off-plan within 180 days.

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